Your Wish, Our Resolution
January 22, 2016
By: Liz Kane, Senior Account Executive
Whatever you prefer to call it – a fresh start, a clean slate, a new beginning – the new year provides another 365 days to achieve goals. As 2015 came to a close, we asked our clients and industry contacts what their one PR wish would be for Tonic Life Communications to achieve in 2016. As a thank you for their efforts, Tonic made a charitable donation on their behalf to their choice of Philabundance or Heifer, doing our part to ensure families in Philadelphia and around the world had a happy holiday season.
While we certainly expected to gather a variety of results and interesting ideas, what we heard from our clients and partners was much more valuable: an array of actionable “to-dos” that will strengthen our proven expertise, expand upon our capabilities, help grow new business, and challenge Tonic in a way that can only excite a team of PR professionals. Responses received from @JanssenUS, @TevaUSA, @Sanofi, and @Pfizer included:
- Create social media and digital communities
- Grow brand support
- Expand best practices across networks
- Drive disease awareness
- Develop award-winning programs to support client business goals
You may be asking yourself, how can one agency achieve all of this in one year? Well, with a network of highly accredited clients, a team of hardworking PR professionals, and creative strategy, Tonic’s successes in 2015 set the bar pretty high to accomplish all of the above and more in 2016.
Let’s take a look back at a few highlights from 2015!
Won Several Awards for a Public Service Campaign
- Clio Healthcare Bronze Award – Public Relations, Disease Awareness Campaign
- Hermes Award
- Marcom Platinum Award – Public Relations
- Marcom Honorable Mention – Public Service Announcement
- Philadelphia Public Relations Society of America (PRSA) Pepperpot Award – Public Service Announcement
- PR News Agency Elite Award
Expanded Educational Campaigns with Celebrity Spokespeople
Get Your Full Course: In partnership with the Crohn’s & Colitis Foundation of America (CCFA), Get Your Full Course is an educational campaign developed by Janssen (client) to help people living with inflammatory bowel disease (IBD) manage their disease through diet, nutrition, and appropriate therapy. Throughout 2015, Get Your Full Course and spokesperson Sunny Anderson embarked on a campaign tour hosting events in seven cities across the country.
Joint Decisions: An educational initiative developed by Janssen (client) in partnership with CreakyJoints to support and empower people living with rheumatoid arthritis (RA), Joint Decisions offers resources for people with RA to learn to take a more active role in the management of their disease, and to seek more open, honest conversations with their healthcare team to improve physical and emotional well-being. In 2015, Joint Decisions teamed up with spokespeople Megan Park and Matt Iseman to raise awareness of RA, connect with patients across the country, and provide them with valuable tools. The team launched a Joint Decisions Facebook page and, with the help of several RA patient advocates participating in Joint Decisions events, got the #JointDecisions hashtag trending on Twitter.
Formed a Community of Online Influencers
IBD Social Circle: IBD Social Circle is a community of advocates – healthcare professionals, patients, and caregivers – who are dedicated to supporting and educating the IBD online community through sharing resources, personal stories, and thoughtful insights through a website and hashtags, #IBDSocialCircle and #IBDSC. In 2015, the IBD Social Circle hosted one web chat and three Twitter chats for the online IBD community, discussing topics such as dating and intimacy, choosing the right healthcare team, and preparing for surgery.
Armed with the capabilities and a can-do attitude, Tonic resolves to make 2016 even better than the last! How will you take on the New Year?