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The value of online advertising – PR Week Post #20


September 30, 2009

(Click here for the original post on PR Week)

Not specifically healthcare, but today’s news that the UK has become the first major economy where advertisers spend more on internet advertising than on television advertising really struck a chord.  A record £1.75bn online spend in the first six months of the year (Guardian online). Perhaps, when it comes to evaluating coverage and relative impact between articles, a positive weighting should be applied to online media outlets?

On a slightly separate note (but nonetheless related), I was slightly less surprised to see that a newdimension in social online interaction platform has been launched to testers within the public domain. The developers of Google Wave say that it will “further enable real-time communication and collaboration using richly formatted text, photos, videos, maps, and more”.  With most of us still in a state of Twitter infancy, a newer more powerful application seems a little scary. Check it out athttp://wave.google.com/help/wave/about.html though – seeing is believing.

That said, in a moment of open-mindedness, I applied to the Google Wave Team to be a platform evaluator.  I will let you know how I get on…