Leave Your Mark: 5 Ways to Create Your Personal Brand

At its core, public relations is all about building and supporting a client’s brand. We do it every day for other people, so why not do it for ourselves? Whether you’re looking for a job, just started a new role or want to make a lasting impression, creating a personal brand will not only give you confidence, it will also set you up for success. Here are five ways to build and maintain your own personal brand.

 1. Know your goals.

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Whether you’re focused on the short-term or farther in the future, knowing your goals gives you a sense of direction. Then when you articulate those goals to other people, it gives them a sense of who you are and what you want to achieve. Just like any company has a set of values that guide and define them, let your goals speak to your own personal brand.

2. Identify your audience.

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The key to strengthening your personal brand is being able to “sell” yourself to any audience. What’s important to them? What are their goals and values? Do some research on your audience to help you create those connections. If you show that you took the time to get to know them, they’ll be more interested in getting to know you.

3. Recognize your unique strengths.

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Good organization and attention to detail will definitely help you succeed, but will they help you stand out? Maybe not. When building your personal brand, think about what makes you unique. Draw from moments where you truly excelled and highlight those strengths. These are the things that will make you (as a brand) memorable.

4. Be consistent across all platforms.

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In an age where our personalities are displayed digitally, it’s important that your personal brand is consistent on and offline. This means cleaning up your social media pages (if needed), ensuring that your resume matches your LinkedIn profile, and your personal blog and/or website is up to date. Your online profiles should mirror your real-life personality. Consistency is key!

5. Relax and be yourself.

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At the end of the day, your personal brand is all about being yourself! No one wants to get to know someone who seems fake, so create your personal brand by just being genuine. Focus on your future goals, unique strengths and creative ideas, and your true personal brand will shine through.

Today’s top health stories: 22 January

Heavy drinking rates amongst youth linked to alcohol TV ads

Image source: Frame Store

A study has found that youths who are highly receptive to alcohol advertisements on television are more likely to develop drinking problems in the future.

Young people aged 15 – 23 were asked which advertisements they remembered seeing on television, with those who recalled alcohol adverts incurring drinking, binge drinking or hazardous drinking at a higher rate than those who did not remember alcohol adverts.

The study suggests that the marketing concepts and campaigns of alcohol companies could be impacting upon the chances of young people turning to alcohol.

Source: Reuters

 

20 minutes of exercise weekly could be enough for healthy life – experts

Image source: Frame Pool

Following criticisms of NHS Guidelines being overly ambitious with their recommendation of 150 minutes of exercise a week, studies have shown that as little as 20 minutes of vigorous exercise a week could be enough to avoid an early death.

The recommendation of 20 minutes a week comes from the British Medical Journal, with the author suggesting that encouraging the end of sedentary life, rather than a life of high exercise, could be more beneficial in getting people more healthy.

The report concludes that research into the effect of promoting reduced sedentary behaviour and increasing light activities is lacking.

Sources: The Guardian, British Medical Journal

 

Cigarettes could be sold in plain packages from as early as next year

Image source: Pharmaceutical Journal

After years of debate, the Government has announced that regulations towards enforced plain and standardised packages for cigarettes will be put to a free vote before the general election.

The news has come on the same day that a Washington state attorney general has campaigned to raise the legal smoking age in the state to 21.

The brand names of the cigarettes will still be placed on the boxes, as well as smoking health warnings.

Sources: The Independent, Reuters