TONIC Untitled-3angle-up arrow-open-black arrow-openangle-up beakerbookcommunicationscommunications2 creativityhalftonehandshakehhealth instagramlinkedinright-arrowrsssigntonic_logo_whitetwitter

PharmaVoice 100 Commanders & Chiefs

July 1, 2015

M-Royle2Maryellen Royle: Energetic, Creative, and Loyal


From digital to data, Maryellen Royle has built an agency that is nimble and creative, tackling issues across OTC, medical devices, pharmaceuticals, and biotechnology with her always present can-do attitude and a smile.

From unique patient documentaries to award-winning disease awareness campaigns to groundbreaking social media-based advocacy programs, Maryellen Royle harnesses the power of communications to meet her clients’ needs by reaching their audiences at their sweet spot, online. As president, North America, for Tonic Life Communications Ms. Royle has built an agency that is nimble and creative, tackling issues across OTC, medical devices, pharmaceuticals, and biotechnology with her always-present can-do attitude and a smile.

She has overseen more than four years of profitable, consecutive revenue growth despite the challenges of corporate change.

Recently, Ms. Royle lent strategic guidance and hands-on support in planning and hosting HealtheVoices, a first-ever two-day conference for 60-plus influential and up-and-coming online patient advocates across 12 disease states. This made a valuable impact on her clients’ ability to forge relationships with groundbreaking influencers.

Titles are unimportant to Ms. Royle, who once said, “I don’t care if they call me chief cook or bottle washer, I am here to get the job done.”

Over the course of her two-decade plus career at Tonic, which was formerly Dorland Global Health Communications, and DSJ before chat, Ms. Royle has more than “gotten the job done.”

She infuses her dynamic energy and creative flexibility into everything, keeping her team satisfied and thriving, all the while delivering award-winning client work.

In every role she has held, Ms. Royle’s sunny disposition and trademark megawatt smile inspire others to do their best work.

The terms open-door policy and roll up your sleeves epitomize Ms. Royle’s approach to leadership, creating a culture of teamwork, commitment, and bringing the best work to clients.

To drive innovation, Ms. Royle and her colleagues in senior management encourage cross-team sharing of successes and failures and, they look outside –both the agency and healthcare in general – to see how innovation can be translated within the business.

She says many factors foster innovation and among those she deems important include building a work environment that helps foster employee confidence by giving staff permission to try new things without fear of failure.

“Promoting innovation, whether in the form of a small, incremental improvement or a revolutionary new approach, should be encouraged and recognized,” she says.

In addition, Ms. Royle is a champion of women in a male-dominated marketplace. She heads up a management team of 10, and nine of those executives are women.

Under her leadership, the agency continues to grow and earn industry and client accolades for award-winning strategies, forward-thinking creative, flawless execution, and unmatched service.

When it comes to motivating her teams, she says this is personal and self-driven.

“The best we can do as team leaders is provide and maintain a supportive work culture that allows talent to grow and thrive,” she says.

While she recognizes that she can never please all of the people all of the time, Ms. Royle remains committed to pleasing most people, most of the time.

GETTING TO KNOW … Maryellen Francella Royle

TITLE: President, North America

COMPANY: Tonic Life Communications

EDUCATION: B.A., Journalism, Temple University

FAMILY: Husband, Art; daughters, Alexa, Olivia, and Sophia

HOBBIES: Gardening

BUCKET LIST: A summer in Italy

ASSOCIATIONS: Healthcare Businesswomen’s Association and Pennsylvania BIO

SOCIAL MEDIA: LinkedIn, Google+, Twitter