Bulldog Reporter, PR Profile
November 2, 2015
Length of PR career (so far): 12 years, and I continue to learn something new every day.
Your most memorable campaign: Fortunately…too many to count! At Tonic Life Communications, we specialize in healthcare PR, so some might think we are limited to the type of campaigns we can pull off based on regulatory restrictions. Fortunately, we work with amazingly innovative client partners who push hard to gain marketing support in launching large-scale consumer education campaigns. My all-time favorites include a diet and fitness program for people living with chronic disease.
Most poignant professional moment: Having the chance to meet and truly get to know inspiring and courageous online health advocates at #HealtheVoices15, a conference our agency supported on behalf of one of our clients in early 2015. Hearing patients’ personal journeys of conquering disease humbles me and is the single most rewarding part of my job.
Number of 2 a.m. calls from a client this month: Fortunately, none of those, but do emails at midnight count?
Best thing about working at your agency: The people! Tonic Life Communications is lucky to have brilliant, passionate and hard-working individuals serving our clients. They certainly keep me sane, and laughing, even on the craziest days.
Most misunderstood thing about PR: Not every company or brand announcement needs PR or is worthy of news coverage.
Most outrageous client request: “I heard Prince William is in NYC. Can you invite him to our [very small, highly branded, unrelated] event that’s happening tomorrow?”
What got you interested in a PR career? The idea of never experiencing the same day twice, as well as some of the best stories from my PR professors at Rowan University.
Number of meetings you were in last week: 4—it was a slow week because I was technically on vacation. I’m sure many of my peers can relate.
Favorite way to de-stress: HGTV and wine.
Worst PR crisis in the news this year so far: Several, but if I had to choose one, unfortunately, it would be the devastating Amtrak crash in Philadelphia.
Last book you read: Thrive by Arianna Huffington, which I highly recommend for anyone looking for more balance between work and life…aren’t we all?
Cocktail of choice: Grey Goose martini
Your first “real” job: Working as a teller at a local bank, following in my older sister’s footsteps.
Childhood “dream job”: Becoming a guidance counselor.
Three people you’d love to invite to dinner: Katie Couric, President Obama & Kevin James – semi random, I know.