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Raising Disease Awareness with an AwardWinning Campaign


The challenge:

Raise awareness of the seriousness of asthma and the importance of using a rescue inhaler with a dose counter for safer asthma management.

The solution:

Launched a national education campaign with a celebrity patient spokesperson and leading advocacy organization. Public service announcements (PSAs), social media outreach, and traditional media strategies came together to grow awareness, drive traffic, and influence behavior.

The Results

286

million earned media impressions

19K+

PSA airings

39K+

website visitors

7

industry awards