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Celebrating a Regulatory Milestone for a Mature Product


The challenge:

Prove the significance of a new indication for well-known, mature product that has been on the market for more than a decade and is approved for seven other medical conditions.

The solution:

Leverage household name recognition as well as the credibility of the FDA approval to generate significant media attention and drive patients to their doctor’s office to discuss newly available treatment.

The Results

300+

million impressions including two wires – Associated Press and Reuters – as well as a national hit in USA TODAY

600+

news segments

95%

Coverage of key message inclusion