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Celebrating a Regulatory Milestone for a Mature Product

The challenge:

Prove the significance of a new indication for well-known, mature product that has been on the market for more than a decade and is approved for seven other medical conditions.

The solution:

Leverage household name recognition as well as the credibility of the FDA approval to generate significant media attention and drive patients to their doctor’s office to discuss newly available treatment.

The Results


million impressions including two wires – Associated Press and Reuters – as well as a national hit in USA TODAY


news segments


Coverage of key message inclusion