Amplifying Patient Voices to Impact Policy
Manage communications activities surrounding the potential removal of a breast cancer drug from the NHS Cancer Drugs Fund in England.
An immediate and effective media outreach program was put into action. Scenario messages, media materials, and engagement brought to life what this step would mean for patients. Breast cancer patients shared their powerful and emotive stories with local and national media to emphasize the fact that this story was about not merely a process, but rather its potential impact on people’s lives.