TONIC Untitled-3angle-up arrow-open-black arrow-openangle-up beakerbookcommunicationscommunications2 creativityhalftonehandshakehhealth instagramlinkedinright-arrowrsssigntonic_logo_whitetwitter

Amplifying Patient Voices to Impact Policy

The challenge:

Manage communications activities surrounding the potential removal of a breast cancer drug from the NHS Cancer Drugs Fund in England.

The solution:

An immediate and effective media outreach program was put into action. Scenario messages, media materials, and engagement brought to life what this step would mean for patients. Breast cancer patients shared their powerful and emotive stories with local and national media to emphasize the fact that this story was about not merely a process, but rather its potential impact on people’s lives. 

The Results


national TV interviews


radio interviews


media placements