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Three C’s to Sustaining Long-Term Client Partnerships

By Stephanie DeViteri, Senior Vice President In one month, I’ll be celebrating my 12th work anniversary at Tonic Life Communications! In the world of agency life, this type of longevity at one company is a rarity. Another rarity is maintaining

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The Future of Media Relations: 5 Benefits of Paid Integration

By Melissa Maycott, Media Relations Manager Up until recently, the term “paid media” was, for all intents and purposes, a less fancier name for advertising. Frankly, for public relations professionals, it would have almost been taboo to even begin to

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What You Need to Know About the Digital Health Revolution

By Jessica Ross, Senior Media Specialist Digital health has begun to take center stage in many health conversations and conferences. South by Southwest just recently devoted three days of its mega-conference to it, and a recent report on the digital health revolution

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The Week That Was: 5 Healthcare Stories You Need to Know

By Christy Loringer, Account Supervisor Falling behind on the latest healthcare marketing news? Don’t worry – Tonic has you covered! From a productivity increase in the pharmaceutical industry to the U.S. Food and Drug Administration’s approval of the first-ever 3D-printed

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The Power of the Free Trial

By Susan Pyle, Vice President As I prepared my dinner from Blue Apron last night, it occurred to me that Blue Apron and many of the services that I have come to rely on as a city dweller – Uber,

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4 Tips for Engaging Online Health Advocates

By Kelly Kutchinsky, Senior Vice President Gone are the days when a patient is diagnosed with a disease and relies solely on the advice of a physician, and maybe family and friends, to help live with that diagnosis.  Just like

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3 Reasons Pharma Companies Should Turn to PR Amid Changing DTC Guidelines

By Theresa Dolge, VP, Media Director Direct-to-consumer (DTC) advertising of drugs in the U.S. was born in 1985 but really exploded more than 10 years later when the Food and Drug Administration (FDA) eased up on its rules about reporting

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Today’s top health stories 24 April

Malaria vaccine could be available in months The final trial results of the world’s first malaria vaccine confirmed its potential to prevent millions of cases. Researchers said the vaccine was effective on more than a third of children after the

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Today’s top health stories 22 April

Seventy percent of cancer sufferers are battling other significant health problems Macmillan Cancer Support have released a new report suggesting that 1.8 million patients with cancer also suffer from other chronic conditions such as heart disease, arthritis or diabetes. Experts

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Today’s top health stories 21 April

Mindfulness therapy as powerful as anti-depressants A new study has proved that mindfulness-based cognitive therapy has the same effect as anti-depressants. Mindfulness encourages individuals to be present in the moment. This technique specifically helps people who have recurring depression and

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