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The Power of the Free Trial

By Susan Pyle, Vice President As I prepared my dinner from Blue Apron last night, it occurred to me that Blue Apron and many of the services that I have come to rely on as a city dweller – Uber,

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4 Tips for Engaging Online Health Advocates

By Kelly Kutchinsky, Senior Vice President Gone are the days when a patient is diagnosed with a disease and relies solely on the advice of a physician, and maybe family and friends, to help live with that diagnosis.  Just like

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3 Reasons Pharma Companies Should Turn to PR Amid Changing DTC Guidelines

By Theresa Dolge, VP, Media Director Direct-to-consumer (DTC) advertising of drugs in the U.S. was born in 1985 but really exploded more than 10 years later when the Food and Drug Administration (FDA) eased up on its rules about reporting

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Today’s top health stories 24 April

Malaria vaccine could be available in months The final trial results of the world’s first malaria vaccine confirmed its potential to prevent millions of cases. Researchers said the vaccine was effective on more than a third of children after the

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Today’s top health stories 22 April

Seventy percent of cancer sufferers are battling other significant health problems Macmillan Cancer Support have released a new report suggesting that 1.8 million patients with cancer also suffer from other chronic conditions such as heart disease, arthritis or diabetes. Experts

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Today’s top health stories 21 April

Mindfulness therapy as powerful as anti-depressants A new study has proved that mindfulness-based cognitive therapy has the same effect as anti-depressants. Mindfulness encourages individuals to be present in the moment. This technique specifically helps people who have recurring depression and

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Today’s top health news 20 April

Categories of obesity According to research in the Journal of Public Health, obese people can be divided into six different groups. The study suggests that by identifying which group each individual belongs to, the NHS can save money by offering

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Today’s top health stories 17 April

New protein could help fight off cancer An unknown protein which is believed to boost the body’s immune system to fight off viruses and cancer has been discovered by scientists at Imperial College London. With this “game-changing” discovery researchers hope

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Today’s top health stories 15 April

A cure for Alzheimer’s? A new potential cause of Alzheimer’s disease has been discovered and could lead to a cure. A study of Alzheimer’s in mice at Duke University, North Carolina, has led to the discovery the disease is connected

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Today’s top health stories 14 April

Passport please Patients need their passports to be admitted to a NHS hospital. This new regulation is put into action to stop health tourists and migrants from taking advantage of free NHS healthcare. This will require filling out forms with

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