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Blog


The Power of Imagery in Securing Broadcast Media Coverage

By Kimberly Davidow, Senior Media Relations Specialist The word “imagery” holds an intrinsic power in the English language. According to Merriam-Webster, imagery is the “language that causes people to imagine pictures in their mind.” Imagery can transcend the imagination of

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PharmaVoice 100

On September 17th, members of the Tonic Philadelphia team traveled to New York City to celebrate the PharmaVoice 100 awards. Maryellen Royle, president, North America at Tonic Life Communications, was named to PharmaVoice’s 100 Commanders and Chiefs within the space.

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4 Ways to Make the Most Out of a Medical Meeting

By Laure’n Gleason, Senior Account Executive Over the years working in healthcare communications, I have learned that it takes a lot of preparation and focus to make the most out of a medical meeting. Medical conferences are as valuable as

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4 Grammar Mistakes That Make PR Pros Cringe

By Jenny Gallo, Vice President Some of my favorite moments from last season’s Game of Thrones [SPOILER ALERT] are Stannis Baratheon’s continued preoccupation with the proper use of “fewer” and “less.” I recognize that this admission makes me a bit

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Tweet Tweet – What’s buzzing in social?

As you may have heard through the Twitter-vine yesterday, Tonic attended Social Media Week London, which hosted presentations from the likes of Facebook, BuzzFeed and Misfit Economy. After having had a chance to wrap our heads around all the amazing

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4 Ways PR Prepares You for Parenthood

By Kate Callan, Vice President In honor of Working Parents Day (September 16), I wish I could tell you how much progress has been made in supporting working parents in the U.S. The fact is the U.S. is the only

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Understanding How We Work

Who said training was boring? Not Tonic! We recently had a training day in Central London and it was a fun-packed, team building and highly informative experience. No doubt we will be talking about it for a while and trying

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How one picture can change everything

By Alex Davies, Account Director If you scrolled through any social media platform, walked into a newsagent or glanced at a fellow commuter’s reading material earlier today, you can’t failed to have noticed how one image dominated this morning’s front

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Three C’s to Sustaining Long-Term Client Partnerships

By Stephanie DeViteri, Senior Vice President In one month, I’ll be celebrating my 12th work anniversary at Tonic Life Communications! In the world of agency life, this type of longevity at one company is a rarity. Another rarity is maintaining

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The Future of Media Relations: 5 Benefits of Paid Integration

By Melissa Maycott, Media Relations Manager Up until recently, the term “paid media” was, for all intents and purposes, a less fancier name for advertising. Frankly, for public relations professionals, it would have almost been taboo to even begin to

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