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When “Earned” Holds a Different Meaning

By Jessica Ross, Senior Media Specialist As PR pros, we are aware the print news industry is struggling. Large layoffs, consolidation of smaller community papers, and dissolving of “softer” news beats increased in frequency throughout 2015. The Financial Times and

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Your Wish, Our Resolution

By: Liz Kane, Senior Account Executive Whatever you prefer to call it – a fresh start, a clean slate, a new beginning – the new year provides another 365 days to achieve goals. As 2015 came to a close, we

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5 Ways to Maximize Workplace Productivity

By Katie Alberico, Account Executive New year, new you – right? Everyone is back in the office and off to the races. Clients are eager to start activation, and if you’re like me, you are trying to make yourself as

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What’s to Come in 2016? PR Predictions for the New Year

By Brianna Rooney, Assistant Account Executive As we all make resolutions for 2016 (mine includes writing more), we should also address what is on the horizon in the public relations industry and trends to look forward to in the new

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3 Ways to Beat Stress in the PR World

By Liz Kane, Account Executive Picture this: among regular day-to-day tasks, you have three projects with deadlines for end of week, you’ve just received an urgent request from your client, and you are in the midst of managing an issue

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Physical Wellness and Nutrition in the Workplace

By Emma Swanson, Assistant Account Executive Working in an agency setting, the apparent endless flow of client requests, team meetings and daily to-dos can make it easy to forget about life outside of the office between the hours of 9

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3 Reasons Pharma PR Pros Make a Difference

By Samantha Garcia, Account Executive What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead.

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Lights, Camera, Action: Five Tips for Using a Celebrity Spokesperson

By Dante DelVecchio, Senior Account Supervisor We’ve all been there – a brainstorming session for a new project kicks off, and the first thing the client asks about is, “what about getting someone famous to be the face for this campaign?”

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Happy ‘Back to the Future’ Day!

Today, the 21 October 2015, is the day on which Marty McFly and Doc Brown crash into the future as part of the time-travelling film trilogy. Filmed in November 1989, Back to the Future Part II has become famous in

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The Power of Imagery in Securing Broadcast Media Coverage

By Kimberly Davidow, Senior Media Relations Specialist The word “imagery” holds an intrinsic power in the English language. According to Merriam-Webster, imagery is the “language that causes people to imagine pictures in their mind.” Imagery can transcend the imagination of

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