TONIC Untitled-3angle-up arrow-open-black arrow-openangle-up beakerbookcommunicationscommunications2 creativityhalftonehandshakehhealth instagramlinkedinright-arrowrsssigntonic_logo_whitetwitter

Blog


Four Key Takeaways from #BlogHer18 Health

Co-Authored By: Samantha Bolinski, Senior Account Executive and Kate Callan, SVP, Social Strategy We had the amazing opportunity to attend the 2018 BlogHer conference where, for the first time, the focus was on health. Held in the uber-chic neighborhood of

Read More

I Heart Tonic: A Personal Connection to Heart Health

By Megan Kring, Assistant Account Executive It’s my favorite time of year again – everywhere we turn we see hearts. Heart-shaped balloons, heart-shaped candies and even heart-shaped pizzas (my personal favorite). You’re thinking Valentine’s Day, right? Wrong – it’s American

Read More

3 Tips for Adapting to Facebook’s News Feed Update

By Kate Callan, Senior Vice President, Social Strategy In case you missed it, Facebook’s Mark Zuckerberg made a big announcement on Thursday that will impact business pages moving forward. In a nutshell, Facebook is making a dramatic update to the

Read More

Tonic’s Thanksgiving Recipe Book

By Maryellen Royle, Global CEO “Gratitude is the inward feeling of kindness received. Thankfulness is the natural impulse to express that feeling. Thanksgiving is the following of that impulse.” – Henry Van Dyke During this season of Thanksgiving, Tonic would

Read More

Top 5 Reasons Tonic Loves Working with Patient Advocates

By Jenny Gallo, Vice President At Tonic, our mantra is “people, not patients.” As a healthcare public relations agency, we work to bring our pharma, biotech and medical device clients together with real people living with disease, from the “everyday

Read More

PRofessionals in the Making

With summer coming to an end, our interns are headed back to school. While we will miss them, we’re excited for them to take some real-world experiences back to campus with them! In honor of their last week in the

Read More

How to Pitch Regional Broadcast Media

By Melissa Maycott, Media Relations Manager Earlier this month, I had the pleasure of attending a luncheon program hosted by the Philadelphia Public Relations Association (PPRA). The program, which was entitled “Broadcast Media Panel Offers Tips for Getting Your Stories

Read More

Content, the New Buzzword to Some, but Tried and True for PR

By Maryellen Royle, Global CEO, and Brianna Rooney, Account Executive Lately across the public relations (PR), advertising and digital space, we hear more and more about how ‘content is king.’ We have found ourselves saying yes, it always has been,

Read More

A Tonic Thank You

By: Maryellen Royle, Global CEO As we embark on the season of Thanksgiving, we have a lot to celebrate. For our Tonic team, we have seen our business and team grow consistently over the past 5+ years.  This year marked

Read More

Redefining Success: How to Maximize Unbranded Healthcare Communications to Drive Brand Awareness

By Stephanie DeViteri, Senior Vice President *This article originally appeared in O’Dwyer’s Healthcare and Medical PR October 2016 Magazine A continuous conversation among many of our agency’s pharmaceutical clients is whether to invest in unbranded campaigns. It’s not that they don’t see the

Read More