TONIC Untitled-3angle-up arrow-open-black arrow-openangle-up beakerbookcommunicationscommunications2 creativityhalftonehandshakehhealth instagramlinkedinright-arrowrsssigntonic_logo_whitetwitter

Blog


The value of online advertising – PR Week Post #20

(Click here for the original post on PR Week) Not specifically healthcare, but today’s news that the UK has become the first major economy where advertisers spend more on internet advertising than on television advertising really struck a chord.  A

Read More

Is alcohol the new tobacco? – PR WEEK POST #19

(Click here for the original post on PR Week) Since writing my last blog on binge drinking, a new report has been published to offer a solution.  Especially among the young. Earlier this week the British Medical Association published a report (link

Read More

(Binge) Drink Anyone? – PR Week Post #18

(Click here for the orginal PR Week post) As usual, the summer holiday season has brought to our screens an spectacular array of colourful news features highlighting the binge-drinking behaviour of young Britons (especially those abroad). Commentators from a variety

Read More

Come on, tell me the truth – PR Week Post #17

(Click here for the orginal PR Week post) Having written about A&E waiting times earlier this year, it seems as though things haven’t improved on the non-A&E services front either. Despite Andy Burnham saying that there were no longer any waiting

Read More

Relaxing the promotional shackles – PR Week Post #16

(Click here for the orginal PR Week post) An article in Pulse online today (http://www.pulsetoday.co.uk/story.asp?sectioncode=23&storycode=4123410&c=1) talks about the potential “loosening of restrictions on drug companies” which may facilitate them to deliver more information “directly to patients through online and print

Read More

One flu over the cuckoo’s nest – PR Week Post #15

(Click here for the orginal PR Week post) Since my first blog on in May, I have (like many others) been curiously following the swine flu story.  Enough has been said this week about the role the media has played

Read More

Chocolate anyone? – PR Week Post #14

(Click here for the orginal PR Week post) I love it. Researchers at the University of East Anglia are planning to investigate whether chocolate can cut the risk of heart disease and are looking for female volunteers to eat chocolate

Read More

How long will we continue to tax the ill? – PR Week Post #13

(Click here for the orginal PR Week post) Since prescription charges were scrapped in Scotland, Wales and Northern Ireland, England has been out on its own, levying £7.20 to all eligible ‘customers’. There has been the odd dissenting voice but

Read More

I have some bad news and some good news – PR Week Post #12

(Click here for the orginal PR Week post) OK, bad news first.  Earlier today, the Department of Health moved into full crisis mode and finally acknowledging that swine flu was spreading too quickly to contain. I can’t say I didn’t

Read More

Twittering for Health – PR Week Post #11

(Click here for the orginal PR Week post) At least twice a week, someone asks me if I am a regular Twitter user because they have seen I have an account.  Despite being followed by a grand total of three

Read More