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Blog


The True Meaning of Memorial Day

By Katie Alberico, Senior Account Executive As the unofficial start of summer, Memorial Day is a weekend many see as a celebration with friends and family. Rentals opening, shore towns coming back to life, burgers and dogs on the grill

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An Open Letter to Crohn’s Disease for World IBD Day

By Lindsay Barnes, Assistant Account Executive Dear Crohn’s Disease, I wish I could tell you to go away, to stop causing mayhem to my body. Do you think I enjoy this constant in and out, up and down? How much

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Go Ahead…Copy Our Notes: Insights from the PRNews Measurement Conference

Co-Authored By: Kate Callan, Senior Vice President, Social Strategy; and Silje Lier, Senior Account Supervisor Hundreds of PR professionals flocked to our backyard for this year’s PRNews Measurement Conference, a two-day workshop held here in Philadelphia. Presenters and attendees represented

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What’s artificial intelligence got to do with it?

By Grainne Maguire, Director, London, UK Artificial intelligence (AI) and what it will mean for mankind is a hot topic in the media now. We are, we are told, at the beginning of the next wave of an industrial revolution,

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What I Have Learned from Working with Patients

By Chrissie Hannah, Senior Account Executive It’s one of the key buzzwords in pharma – patient-centricity. All companies say patients are at the heart of what they do; if they don’t, they certainly strive for it. The online space is

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Five Insights into How Millennials Want News

By Alyssa Morrello, Senior Media Relations Specialist Newsflash! My fellow millennials and I are completely changing the way newsworthy content is being created, shared, consumed, and cultivated. While previous generations depended on regularly scheduled television newscasts, the same cannot be

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Three Key Takeaways from Social Analytics Experts

Co-Authored By: Kelly Cross, Assistant Account Executive and Silje Lier, Senior Account Supervisor Recently we had the opportunity to venture up to Times Square for the NYC Sysomos Summit and got a refresher on all things social analytics. To get

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I Loved Someone Who Was Rare

By Theresa Liddy Dolge, Chief Media Relations Officer, Tonic Life Communications Some people never meet their hero, but I gave birth to mine. My daughter, Angelina, was born with an incredibly rare disease called Neonatal Marfan Syndrome, which is a connective

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Four Key Takeaways from #BlogHer18 Health

Co-Authored By: Samantha Bolinski, Senior Account Executive and Kate Callan, SVP, Social Strategy We had the amazing opportunity to attend the 2018 BlogHer conference where, for the first time, the focus was on health. Held in the uber-chic neighborhood of

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I Heart Tonic: A Personal Connection to Heart Health

By Megan Kring, Assistant Account Executive It’s my favorite time of year again – everywhere we turn we see hearts. Heart-shaped balloons, heart-shaped candies and even heart-shaped pizzas (my personal favorite). You’re thinking Valentine’s Day, right? Wrong – it’s American

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