TONIC Untitled-3angle-up arrow-open-black arrow-openangle-up beakerbookcommunicationscommunications2 creativityhalftonehandshakehhealth instagramlinkedinright-arrowrsssigntonic_logo_whitetwitter

Blog


Carers Need Care Too

By the Tonic UK Team As a healthcare communications agency we are dedicated to supporting the patient community, and working to improve the lives of patients and their families. But the work we do often extends to carers as well,

Read More

Cancer 2018: The Promise of Hope; The Danger of Hype

By Dana Lynch, Executive Vice President, Global Strategy & Business Development There is absolutely no arguing that academia and the life sciences industry now have an incredible understanding of why and how cancer happens.  New diagnostics and genetic markers, less

Read More

The True Meaning of Memorial Day

By Katie Alberico, Senior Account Executive As the unofficial start of summer, Memorial Day is a weekend many see as a celebration with friends and family. Rentals opening, shore towns coming back to life, burgers and dogs on the grill

Read More

An Open Letter to Crohn’s Disease for World IBD Day

By Lindsay Barnes, Assistant Account Executive Dear Crohn’s Disease, I wish I could tell you to go away, to stop causing mayhem to my body. Do you think I enjoy this constant in and out, up and down? How much

Read More

Go Ahead…Copy Our Notes: Insights from the PRNews Measurement Conference

Co-Authored By: Kate Callan, Senior Vice President, Social Strategy; and Silje Lier, Senior Account Supervisor Hundreds of PR professionals flocked to our backyard for this year’s PRNews Measurement Conference, a two-day workshop held here in Philadelphia. Presenters and attendees represented

Read More

What’s artificial intelligence got to do with it?

By Grainne Maguire, Director, London, UK Artificial intelligence (AI) and what it will mean for mankind is a hot topic in the media now. We are, we are told, at the beginning of the next wave of an industrial revolution,

Read More

What I Have Learned from Working with Patients

By Chrissie Hannah, Senior Account Executive It’s one of the key buzzwords in pharma – patient-centricity. All companies say patients are at the heart of what they do; if they don’t, they certainly strive for it. The online space is

Read More

Five Insights into How Millennials Want News

By Alyssa Morrello, Senior Media Relations Specialist Newsflash! My fellow millennials and I are completely changing the way newsworthy content is being created, shared, consumed, and cultivated. While previous generations depended on regularly scheduled television newscasts, the same cannot be

Read More

Three Key Takeaways from Social Analytics Experts

Co-Authored By: Kelly Cross, Assistant Account Executive and Silje Lier, Senior Account Supervisor Recently we had the opportunity to venture up to Times Square for the NYC Sysomos Summit and got a refresher on all things social analytics. To get

Read More

I Loved Someone Who Was Rare

By Theresa Liddy Dolge, Chief Media Relations Officer, Tonic Life Communications Some people never meet their hero, but I gave birth to mine. My daughter, Angelina, was born with an incredibly rare disease called Neonatal Marfan Syndrome, which is a connective

Read More