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Top 5 Reasons Tonic Loves Working with Patient Advocates

By Jenny Gallo, Vice President At Tonic, our mantra is “people, not patients.” As a healthcare public relations agency, we work to bring our pharma, biotech and medical device clients together with real people living with disease, from the “everyday

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PRofessionals in the Making

With summer coming to an end, our interns are headed back to school. While we will miss them, we’re excited for them to take some real-world experiences back to campus with them! In honor of their last week in the

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How to Pitch Regional Broadcast Media

By Melissa Maycott, Media Relations Manager Earlier this month, I had the pleasure of attending a luncheon program hosted by the Philadelphia Public Relations Association (PPRA). The program, which was entitled “Broadcast Media Panel Offers Tips for Getting Your Stories

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Content, the New Buzzword to Some, but Tried and True for PR

By Maryellen Royle, Global CEO, and Brianna Rooney, Account Executive Lately across the public relations (PR), advertising and digital space, we hear more and more about how ‘content is king.’ We have found ourselves saying yes, it always has been,

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A Tonic Thank You

By: Maryellen Royle, Global CEO As we embark on the season of Thanksgiving, we have a lot to celebrate. For our Tonic team, we have seen our business and team grow consistently over the past 5+ years.  This year marked

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Redefining Success: How to Maximize Unbranded Healthcare Communications to Drive Brand Awareness

By Stephanie DeViteri, Senior Vice President *This article originally appeared in O’Dwyer’s Healthcare and Medical PR October 2016 Magazine A continuous conversation among many of our agency’s pharmaceutical clients is whether to invest in unbranded campaigns. It’s not that they don’t see the

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Transforming into a Digital Disruptor: Lessons Learned from #MMMSkillSets Live

By: Samantha Garcia, Senior Account Executive, and Rachael Schwartz, Vice President EHR. Biopharma. Ethnographic data. Digital disruption. These pharmaceutical marketing terms buzzed around the room during the April 12th Medical Marketing and Media Magazine (MMM) Skill Set Live event in

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SXSW 2016: The Takeaway….and the Tacos

By Rachael Schwartz, Vice President Howdy! Heading back from the whirlwind of SXSW 2016, or as veteran attendees simply call it, “South By.” As a SXSW newbie, the energy and excitement can be a bit overwhelming, but I did my

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Scratching the Surface: Technology’s Impact on Healthcare Communications

By Rachael Schwartz, Vice President Healthcare meet tech, tech meet healthcare. It’s been brewing for some time, but the digital health industry has reached a major inflection point. From wearable sensors and point-of-care diagnostics, to Artificial Intelligence, robotics, virtual reality,

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Selling the Story: 3 Similarities of Sales and PR

By Deirdre Brett, Account Executive “Today everyone, whether they know it or not, is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move people to action. Simply put, if

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