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Blog


Content, the New Buzzword to Some, but Tried and True for PR

By Maryellen Royle, Global CEO, and Brianna Rooney, Account Executive Lately across the public relations (PR), advertising and digital space, we hear more and more about how ‘content is king.’ We have found ourselves saying yes, it always has been,

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A Tonic Thank You

By: Maryellen Royle, Global CEO As we embark on the season of Thanksgiving, we have a lot to celebrate. For our Tonic team, we have seen our business and team grow consistently over the past 5+ years.  This year marked

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Redefining Success: How to Maximize Unbranded Healthcare Communications to Drive Brand Awareness

By Stephanie DeViteri, Senior Vice President *This article originally appeared in O’Dwyer’s Healthcare and Medical PR October 2016 Magazine A continuous conversation among many of our agency’s pharmaceutical clients is whether to invest in unbranded campaigns. It’s not that they don’t see the

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Transforming into a Digital Disruptor: Lessons Learned from #MMMSkillSets Live

By: Samantha Garcia, Senior Account Executive, and Rachael Schwartz, Vice President EHR. Biopharma. Ethnographic data. Digital disruption. These pharmaceutical marketing terms buzzed around the room during the April 12th Medical Marketing and Media Magazine (MMM) Skill Set Live event in

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SXSW 2016: The Takeaway….and the Tacos

By Rachael Schwartz, Vice President Howdy! Heading back from the whirlwind of SXSW 2016, or as veteran attendees simply call it, “South By.” As a SXSW newbie, the energy and excitement can be a bit overwhelming, but I did my

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Scratching the Surface: Technology’s Impact on Healthcare Communications

By Rachael Schwartz, Vice President Healthcare meet tech, tech meet healthcare. It’s been brewing for some time, but the digital health industry has reached a major inflection point. From wearable sensors and point-of-care diagnostics, to Artificial Intelligence, robotics, virtual reality,

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Selling the Story: 3 Similarities of Sales and PR

By Deirdre Brett, Account Executive “Today everyone, whether they know it or not, is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move people to action. Simply put, if

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Leave Your Mark: 5 Ways to Create Your Personal Brand

At its core, public relations is all about building and supporting a client’s brand. We do it every day for other people, so why not do it for ourselves? Whether you’re looking for a job, just started a new role

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When “Earned” Holds a Different Meaning

By Jessica Ross, Senior Media Specialist As PR pros, we are aware the print news industry is struggling. Large layoffs, consolidation of smaller community papers, and dissolving of “softer” news beats increased in frequency throughout 2015. The Financial Times and

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Your Wish, Our Resolution

By: Liz Kane, Senior Account Executive Whatever you prefer to call it – a fresh start, a clean slate, a new beginning – the new year provides another 365 days to achieve goals. As 2015 came to a close, we

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