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Asda: Saving You Money Every Day – PR Week Post #35


May 24, 2010

(Click here for the original post on PR Week)

Perhaps Asda should add the word ‘lives’ to their corporate their corporate strap line after announcing on Friday that it planned to sell all currently approved cancer treatments on a ‘not for profit’ basis?

In a move the company is calling a ‘world’s first’, Asda believes this move has the potential to save thousands of pounds for patients who buy their cancer treatments through a private prescription. According to calculations by Asda, the savings on a year’s treatment with one lung cancer medicine equate to: £433.54. £1,084.40 and £1,091.85 versus Lloyds Pharmacy, Boots and Superdrug respectively (http://your.asda.com/media-centre).

Since November 2008 NHS patients have been permitted to pay privately for elements of their care not available on the NHS without losing their entitlement to NHS-funded care. While most drugs are available on the NHS, some patients find that a treatment recommended by their doctor is not funded either in their locality or by their private medical insurer (Health Insurance Protection Online).

Asda should be commended for this approach and I hope others will follow suit.