How to Pitch Regional Broadcast Media

By Melissa Maycott, Media Relations Manager

Earlier this month, I had the pleasure of attending a luncheon program hosted by the Philadelphia Public Relations Association (PPRA). The program, which was entitled “Broadcast Media Panel Offers Tips for Getting Your Stories on the Air,” featured some of the Philadelphia-region’s most notable radio and television news personalities including the producer of FOX29 News, Jodi Harris (@jodi_harris), managing editor at CBS3 Eyewitness News, Steve McKenzie, and long-time on-air personality at KYW Newsradio, Paul Kurtz (@Kurtzpaul).

Amid a crowd of roughly 75 of my PR peers (some of whom were familiar faces and some I’d just met), I listened intently as the panel of broadcast experts sitting in front of me shared their own personal experiences interacting with PR professionals pleading to get their story on the air in addition to their tips for “us” on how to make that happen.

Below and here, depicted in this educational infographic are my key takeaways from the event.

Just remember, every #PRFail – and believe me, I’ve had plenty throughout my almost decade-long career as a PR professional — can be looked upon as a learning experience to help you continue to grow in your practice. The key is recognizing when you’ve made a mistake and how you could have approached the situation better, and putting that insight to good use as you pick up the phone to pitch your next big story.

To learn how Tonic can help support your media pitching needs, contact me at